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Making Technology Happen
Market Research by Doyletech

Our Services: Helping Clients Turn Technology into Wealth

We help public and private sector clients turn technology into wealth. By Making Technology Happen, we ensure that you experience the results that you require.

While our service offerings are organized into nine major categories (see tabs below), assignments can involve one or more of these offerings. No matter the work involved, we are personally committed to getting the job done regardless of the obstacles.

Business Plans and Business Opportunity Documents (BP)

Business Plans and Business Opportunity Documents (BP)

A business plan is your statement of where you expect to take your business and how you expect to do it. Doyletech's Business Opportunity Document is a special type of business plan that assists public and private sector managers to efficiently package their technology for commercialization.

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Commercialization Plans (CP)

Commercialization Plans (CP)

Recognized as a technology transfer specialist, our work has lead to the creation of many companies (and commercialization entities) across Canada. Our multi-year commercialization program for the Government of Saskatchewan led to the transfer of several technologies from the University of Saskatchewan, the creation of more than 40 companies over a five-year period, and assisted in the development of Saskatoon as a major technology cluster.

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Economic and R&D Impact Analysis (EA)

Economic and R&D Impact Analyses (EA)

Our experience ranges from the assessment of technology commercialization activities at publicly-funded labs and agencies to the economic impact of new companies and operations on a surrounding geographic area. We have developed proprietary economic impact models for specific applications. Our models for the assessment of licensing and fee-for-service activities from publicly-funded research are considered the keystone in Canada.

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Economic Development and Industrial Analysis (ED)

Economic Development and Industrial Analysis (ED)

Our ED/Grow-Your-Own Cluster strategies have provided economic developers with realistic action plans leading to the creation and growth of local companies. Our ED/Benchmark Service helps economic developers assess area strengths and weaknesses, identify critical factors holding back economic growth, and prioritize targets for economic development. Our ED/Export Assessment Service is designed to assist economic developers measure the exporting capacity of a given area. It provides tools for identifying companies that are already exporting products or services outside the area as well as those that could transform their current local businesses into export businesses.

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ICT Strategic Planning and Implementation (ICT)

ICT Strategic Planning and Implementation (ICT)

We have extensive experience with ICT strategic planning and technology implementation projects having worked with public and private sector organizations across Canada, the United States, the Caribbean, and India. We excel at helping federal government planners in emerging and developing countries as they design and implement national ICT programs.

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Market Research and Analysis (MR)

Market Research and Analysis (MR)

Too often research is used to support decisions already made rather than being a predictive tool for the future. This is not the Doyletech approach. If research does not show you the way forward, then it has failed. We devote significant time to identify and recruit the very best possible participants for the research program being designed. We are often called upon to conduct research on difficult issues, or to engage industry when previous attempts to do so have failed.

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Policy Frameworks and Evaluations (PF)

Policy Frameworks and Evaluations (PF)

Public sector planners and policy makers have relied on us to provide realistic go-forward options. Assignments can include one or more of the following specific activities: (1) Cost-Benefit Analysis; (2) Fiscal Impact Analysis; (3) Social Impact Analysis; (4) System Analysis; (5) Asset Mapping; (6) Program Feasibility; (7) Mandate Development and Evolution; and (8) Option Development.

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Sector Council Studies (SC)

Sector Council Studies (SC)

We have assisted several Canadian Sector Councils in various industry research and engagement activities related to skills development and definition. These have included: (1) Occupational Skills Profiling – implementing occupational skills profiling processes and research; (2) Labour Market Intelligence – researching sector labour markets; (3) Industry Research & Quick Stats – conducting research and engaging industry in consultative sessions; and (4) Skills Roadmapping – creating skills-based roadmaps.

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Technology Roadmaps (TRM)

Technology Roadmaps (TRM)

As a recognized Canadian leader in technology roadmapping, we have augmented existing technology roadmapping (TRM) models with our own approaches and methodologies. We have assisted public and private sector entities with technology and skills-based roadmaps. Clients have included several federal government departments and Sector Councils, as well as both embryonic and established technology companies.

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Spotlight: Making Technology Happen

Originally published in 1988, Making Technology Happen (MTH) is a 191-page book that covers the entire spectrum of technology commercialization from the identification of exploitable technology in publicly funded laboratories, to the creation of new business ventures, to the ongoing management and governance of technology-based firms. It even has a chapter devoted to steps that can be taken by municipalities to create such firms in their areas of jurisdiction.

It has been a perennial best seller on the National Business Incubator Association (NBIA) online bookstore. In March 2004, NBIA announced that MTH rated as its most popular small business book over the last six months. The books that NBIA distribute are subjected to a very rigorous approval process; one of its reviewers, Mark Ferri found the business planning section to be the best he’d ever seen.

We also provide a one-day seminar covering the topics of Making Technology Happen. MTH seminars have been held across the country. Federal and provincial agencies and laboratories use MTH Seminars to help their scientists identify and protect intellectual property. University technology transfer officers use MTH Seminars to help university researchers and scientists in the technology commercialization process. Economic development agencies and incubator managers use MTH Seminars to assist their local entrepreneurs as they identify new product/service/process concepts in their community.

To learn more about the MTH Seminar Series, contact Mr. Glenn McDougall at gmcdougall@doyletechcorp.com

Featured Project: The Carleton University Family Tree

 

As part of our economic impact analysis services, we developed a 'family tree' of Carleton University Spin-off Companies (see picture below). This project was a variation of the type of work we do for our own 'Family Tree of Ottawa-Gatineau Technology Companies'. Working closely with our client, the Carleton University Foundry Program and the Technology Transfer Office, criteria was established as to what would constitute a 'spin-off' company. A database was developed tracking information on each company including its link back to Carleton University (i.e. a transfer of technology or people or both from the university). Several other marketing collaterals were developed including a poster, a brochure, and a full-colour centrefold insert for the Carleton University Alumni Magazine.

 

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Featured Service: Technology Roadmapping

Industry Canada has defined a technology roadmap (TRM) as "a process tool to help identify the key technologies that an industry, a sector, or a company needs to succeed in the future and the projects or steps to realize those technologies with Canadian industry". Although TRMs are a relatively recent phenomenon in Canada, they appear to be capable of delivering the same benefits that they have yielded in other countries for many years, namely the early identification of business opportunities, cost savings in the exploitation of those opportunities, industrial renewal, and improved government-industry co-operation, to name only a few.

Traditional TRMs focus largely (or exclusively) on the technical barriers and/or research that must be done to reach the stated consensus goal. Increasingly, Canadian TRMs are including a skills component. The view is that by first forecasting where the technology is going (and what products and services are likely to originate from it), it is then possible to obtain a much clearer picture of what the future skills requirements will be. Doyletech has been involved in the full spectrum of technology roadmapping. In fact, our own technology roadmapping model emphasizes not only the technology but also the full spectrum of social, business, and regulatory issues which are increasingly key commercialization issues in Canada. We are also strong advocates of Regional TRMs. We feel that they are very applicable to the Canadian environment because economic diversification is (or should be) high on our list of federal and provincial priorities.

We appreciate the collaborative effort needed to successfully accomplish roadmapping. We understand that our efforts must seamlessly build on the previous steps that have laid the groundwork for many TRMs. We especially recognize the value of building and sustaining stakeholder buy-in and the considerable effort it takes to recruit high-value workshop participants. With our facilitation services we place special emphasis on organizing effective sessions that cover considerable ground with a limited number of meetings.

Doyletech's involvement with TRMs began in the early 1980s through corporate technology roadmapping activities with startup companies (as well as with some universities and laboratories). Today, industry associations and public sector entities at all levels have adopted the TRM process as a proven tool for economic and social development.

Featured Service: Economic and R&D Impact Analysis

Doyletech has completed several recent economic impact assessments on licensing and contract research from federal and provincial government laboratories. The economic impact of spin-off company creation from such laboratories (and other entities) has also been assessed (see presentation below). We have also developed proprietary models and approaches for assessing local and national economic impact of a new (or expanded) industrial operation, such as a new biofuels or manufacturing facility, or a new hospital, or hotel, or leisure complex.